Tag Archives: writing


Lately I’ve been thinking a lot – about the mysterious workings of destiny, elusive nature of luck, biasness of fate and much more. My head already feels heavy! I’ve pruned few things to talk about from this ever growing weed of thoughts.

To put it simply, life doesn’t always unfold the way we expect it to. We grow up believing many things and end up living different things.

These are few delusions to begin with:

  • It’s okay to fail – that’s what your boss will tell you. But when you do, it won’t be okay. Not with him. Try it at your risk.
  • Work-life balance has no practical application. It simply exists as a definition.
  • Wondering that degree from a reputed college will make top organizations come running to you? Be prepared to get your hands dirty when you go job hunting. Pop! Sorry to burst your bubble.
  • Dream job! If only earth had corners, I think we would have been able to find it. I am still looking for one.
  • Remember your mother, father, grandmother (add all your relatives to the list) telling you that ‘hard work always pays off’. Wait till you actually ‘work hard’ for that promotion.
  • 1,2,3… keep counting. Salary increases with the increase in work experience. If this was the case, then the world would have been a peaceful place. You wouldn’t see ‘Keep Calm’ posters floating around you.

If this has got you thinking, then just ‘Keep Calm and Drink Coffee’.



As a copywriter, my takeaway from advertising has been many. This industry has set a perfect example of how ideas can actually change things. Advertising certainly thrives on the power of ideas, but there are many ideas that don’t even see the light of the day. Sharing few ways I believe ideas die a slow death.

  • Overthinking – sometimes it’s perfectly alright to quit thinking. After all too much of anything is bad.
  • Lack of curiosity – when curiosity can kill the cat, then it can kill any doubts you have regarding the execution of the idea. Dig deep, deeper and deepest to learn brilliant ways to bring your ideas to life.
  • Low levels of enthusiasm – no matter how great or phenomenal the idea is, if you aren’t excited; it’s never going to happen.
  • Mr. Pessimistic pooper – the ‘high and mighty’ (read boss) who leaves no stone unturned when it comes to ridiculing everything you say or even think.
  • Mr. Doubtfire – clients are bitten by a ‘skeptical bug’ that makes their heart skip a beat every time they hear the word ‘different’.
  • Holding back- not sharing your ideas with anyone is the worst thing you can do. A simple thought can be transformed into a brilliant campaign, but only when it’s shared.

So, go on kill the fear to fail and find ways to nurture your creativity.